The Backbone of Global Brands in India
The Principles That Guide Us
Service Excellence
We resolve issues rapidly and uphold an ownership-driven team culture.
Operational Transparency
Clear processes and open communication build trust at every touchpoint.
Long-Term Value Creation
We partner for growth, reinvesting to renew our passion-and yours-for decades to come.
Our North Star
Vision
To be the most trusted, service-oriented, and future-ready brand in building materials and lifestyle infrastructure, with a growing presence in global markets.
Mission
To empower the building materials and lifestyle infrastructure ecosystem by delivering service-led B2B distribution, consumer-driven retail, and YL ENTERPRISES 15P value-focused commercial real estate solutions.
About Us
Our Journey Through the Years
Since our founding we have reinvested to expand and diversify in the field of Distribution, Retail and Real Estate. Each milestone reflects our commitment to service excellence.
1990 - Inception & Jaquar Partnership
Incorporated under Mr. P.T. Joseph's leadership, Cheryl began as the sole distributor for Jaquar & Co., educating plumbers through "plumber meets" and laying the foundation for branded excellence.
2000 - Headquarters in Cochin
To support rapid growth, we shifted our headquarters to Cochin, positioning ourselves at the heart of Kerala's commercial activity.
1990 - Inception & Jaquar Partnership
Incorporated under Mr. P.T. Joseph's leadership, Cheryl began as the sole distributor for Jaquar & Co., educating plumbers through "plumber meets" and laying the foundation for branded excellence.
2000 - Headquarters in Cochin
To support rapid growth, we shifted our headquarters to Cochin, positioning ourselves at the heart of Kerala's commercial activity.
Leadership that Builds and Inspires
Mr. P.T. Joseph
Since 1990, Mr. Joseph has led Cheryl from its origins as a sole dealer for Jaquar to becoming the exclusive Jaquar distributor across Kerala and Mahe. He built the brand through strategic growth, laying the foundation for Cheryl's success.
Founder, Chairman
Mr. Akshith Thomas Joseph
After earning his Postgraduate degree in Family Business Management, he transformed Cheryl through diversification & system optimization, driving it to a ₴500 Cr turnover with a philosophy of reinvesting in new possibilities.
Managing Director
Mr. Chummar Thomas John
As a qualified Chartered Accountant, Mr. Chummar pivots the company's finances and have always driven Cheryl Enterprises profitably ahead in todays challenging Financial market.
Chief Financial Advisor
Mr. Arun E
With 32 years spanning NBFC, telco, and Smart-City infrastructure, he excels at customer-centric growth and operational excellence, leading large scale retail-store renovations & operations, aligning vision with execution to elevate customer experience.
Chief Marketing Officer
Mr. Dhanesh K R
With over 20 years of experience in luxury building materials and appliances, he leads brand strategy, business expansion and retail sales, transforming premium products into aspirational experiences that drive revenue and lasting client trust.
Vice President, Business Strategy
"Inspired by the possibilities of tomorrow, our motto is to invest in potentialities. Reinvesting in business is how you renew your passion-and renewing your passion is the way to grow."
- Cheryl
